• Lead a team of 3 members and manage market research and overall channel distribution.

• Responsible for handling monthly budget of 3 Million for channel distribution (region wise).

• To evaluate channel performance on daily basis with respect to program content.

• Provide research strategy, analysis and data handling for the purpose of new business to identify potential customer and design strategy to attract them.

• Manage new launches (Smiley, 9XM and News) along with preparation of feasibility plan with respect to available budgets.

• Boost website traffic by 40% by creating an integrated social media strategy.

• Develop proposal for kids segment, target client Nestle, Unilever and kid’s product category.

• Support sales team and provide creative and innovation ideas to generate business.

• Launch FOC cross promotion campaign with strategic partner Jahan Pakistan newspaper and OOH sites.

• Overseeing first level campaign analysis of ATL/BTL and digital, which have been done (in terms of incremental revenues, customer engagement, etc.)
• Maintain spending sheet on daily basis and directly updating to Top Management.
• Supervised media audit and closed 5 years old disputes worth 200 Million.
• Plan, execute and coordinate all ATL/BTL marketing activities
• Coordinate with creative and media agencies for smooth execution of advertisement campaigns
• Coordinate with sales team to gather POS and BTL related requirements and incorporate into annual/quarterly/monthly plans
• Coordinate with vendors/agencies for invoices & payments
• Negotiate with TV Channels to get island spots and unique content creation such as product integration.
• Brand tracking and align research functions through Media Logic, Media Bank and Industry Reports.
• Droppage target achieved under 5% in all ATL campaigns.

• Negotiate budgets and managed payment cycles for activation agencies, creative agencies and all vendors.

• Follow-Ups and monitoring Ooh agencies for getting strategic outdoor sites and get best possible deal.

• Responsible for POP, Shop display, market branding etc.

• Manage and plan all events, mall/high end hotel activations, and sponsored events.

• Successful launch on Ramdan and EID campaign.

• Organize overall top level malls activation in 3 major cities (Karachi, Lahore & Islamabad)

• Top level branding execution such as Ramdan transmission and “Jeeto Pakistan”

• Inventory management (Cars, Bikes, Mobile phones Umrah tickets, Giveaways etc.) for prizes distribution in Ramdan transmission and Game shows such as Jeeto Pakistan.

• Engaged multiple creative agencies like Saatchi and Saatchi, Lowe and Rauf, Leo Burnett Manhattan for development of marketing collateral.

• Prepared pre/post campaign analysis for internal and external stakeholders (i.e. post buys, droppage reconciliation).

• Efficiently handled the planning, negotiating, buying, tracking, and optimizing media Campaigns.

• Prepare analysis report for industry whatever the Companies and Channels movement through to their brands, through to their airings as well as through to their behaviors etc. on TV / Print media.
• Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, double spotting, SOV Tracker).
• Analysis of media industry, Brand comparisons, Media trends, Impact of the advertising campaigns, provide reports and presentation to advertising agencies and clients.
• Monthly Post Buys Report for all the clients. These reports based on Commercial Air Time and Share of Spend.
• To make the program clutter report / Fixed Point Chart reports.
• Time Slice, Brand Activity Report and Channel Trend.
• Share of voice & Share of Spend (SOV, SOS).